Godfrey Sports has been providing high tech, innovative sportswear to enthusiasts and Olympians for over 30 years. Born & bred in Nottingham, the Godfrey Bikewear custom range has been developed to exacting standards and extensively tested to ensure it meets the demands of cyclists at all levels.

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0115 986 4600

First revealed in 2012, Stages’ first power meter combined simplicity, accuracy, user-friendliness, wider compatibility and incredible value to bring training with power to every rider.

Since then, Stages can count three Tour de France and one Vuelta a Espana victories in its palmarès along a host of other podium-topping results while working with Team Sky. Meanwhile, the brand has also continued to innovate with carbon and dual-sided power meter designs and its next-generation Dash head unit.

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Velo Club Gran Fondo

Be part of Velo Club Gran Fondo and join like-minded, enthusiastic amateur cyclists who are getting a peek into the world of professional road racing and competing in some of Europe’s best Sportives and Gran Fondo’s?  Couple this with full travel support with our travel partner All Things Ride this really is a unique opportunity.

The VC Gran Fondo gives it members the opportunity to experience a professional racing team setup through a bespoke service. Throughout the summer of 2021 the VC Gran Fondo team will compete in the following iconic sportives and Gran Fondos* with ride captain Bryan sharing his knowledge and experience – and you can join for one or all depending on your ambition.

For more inforamtio of the full package please contact Bryan direct.


The bike lounge offers a full and complete list of repairs and servicing in our fully equipped workshop whether it be a new inner tube to your BMX all the way through to a complete bespoke dream build using the latest hydraulic disc brakes and electronic gears.

We also offer a carbon frame repair service as well as full respraying to give your pride and joy a new lease of life.

We offer a broad range of products from some of the very best brands all hand selected by us, for you!

We wouldn’t stock nor expect you to buy anything that we wouldn’t use ourselves which is why everything in store is or has been ridden by at least one member of our staff to ensure it performs and lasts how we would all expect it to.

To ensure we can be as competitive as possible as well as keep up to date with the very latest developments we don’t currently sell online but please give us a call if you’re unable to get in to the store.

As one of the UK’s largest Bike Hire operators, British Bike Hire pride themselves on quality and service. They have available an extensive fleet of bikes ranging from Leisure, Hybrid, Mountain Bikes, Racing and Triathlon/Time Trial Bikes.

TORQ is a performance nutrition and fitness consultancy based in the UK. Employing a number of sport and exercise scientists, TORQ aims to maximise exercise capacity through athletic education, fitness testing and its range of natural, organic and fair-trade performance nutrition products. Commonly known for their rhubarb and custard gels, TORQ’s product range offers optimal flavour and functionality based upon peer reviewed sport and exercise science literature. Supporting the range of products is an inviting fitness consultancy proving you with the information you need excel your performance.

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0344 332 0852

High quality training camps run by double GB Olympic Medallist, Bryan Steel and hosted by GCH

Join Olympic cycling legend Bryan Steel for a full week, where you will ride with and learn from Bryan’s extensive experience. Bryan will share his knowledge and skills of riding at the world’s highest level for 17 years so that you become a more effective, efficient, safe and confident rider. Bryan will support you in your goals for the year ahead with a structured and varied week of cycling and recovery strategies all backed up with the usual high standard of hosting from GCH.

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0115 7773333


Here at RXM CUSTOM we specialise in matching feet to shoes. All feet are different, most shoes are different, don’t guess they are right, let us help you know they are right.
A large range of sizes, shapes and fits available to suit most budgets available from stock.
We specialise in Custom moulding and Custom Colours being a Lake Elite stockist, get the matching look for team colours or your favourite bike.
We also offer a custom moulded insole service to give you a real precision fit along with several options for Bike Fitting.

Our Shoe Fitting Studio is in Huthwaite, Nottinghamshire just a few minutes from Junction 28 of the M1.
Make an appointment and we can give you the personal shoe or bike fitting service your feet or body deserve.

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01623 441144

bikeZaar offers you the most extensive choice of cycling and triathlon brands and products in one place. You can buy online for home delivery or for collection in a local bike shop. Our site enables you to quickly compare prices, availability and service ratings as well as get all of the latest deals and offers from the whole network of retailers. You can buy from multiple shops and still check-out in a single secure transaction. Shop with bikeZaar and you are helping to support local independent bike shops.

As three brothers, we have been successfully running our family-owned insurance brokers for 15 years. As active members of the cycling and triathlon community, we were frequently asked what the best way to insure bicycles was. We knew that cycle cover on home insurance wasn’t always sufficient, but we were never confident recommending any of the existing cycling-specific policies to friends who owned multiple bikes, trained and raced TTs, criteriums and triathlons, or who were looking to take their bikes abroad. We thought things could be better, so in 2014 we started Yellow Jersey.

All of our ranges are developed, designed and manufactured in the SockMine in Sutton in Ashfield, alongside our ambassadors to ensure they are helping your feet perform, whatever your activity.

We utilise the finest technical yarns in unique combinations to create a sock perfect for its intended use.

And just in case you or anyone else forgets they’re made in Britain, we’ve kindly knitted the flag into the back of the sock.

Bryan has been working with Sockmine for the last 3 years to develop their range of cycling socks which have a range for everyone likes and needs

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07577 065968

ITP Events produce high quality Sportives for a range of riders. Shorter, easier routes provide a great introduction for novices and beginners, whilst the longer, tougher routes provide a challenging workout for the most experienced rider.

Great food at the start and at the feed stops, the friendliest staff and excellent signage ensure the best day out for entrants.

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07429 250947

Dolan Bikes is an online bicycle manufacturer and supplier of accessories across all cycling disciplines.

Their bikes can be seen on the road, track and trails and are ridden by amateurs and professionals alike.

They offer a range of discounts across the product range for members of Bryan Steel Cycling Community. Enquire for further details.

Alex is an experienced Soft Tissue Therapist with a background in elite & competitive sport. Alex is currently involved with British Athletics, as part of their therapy team. He has travelled to Europe as part of the medical team to support Team GB.

Alex specialises in soft tissue therapy & sports massage and has a deep understanding of prehab & recovery. Sessions may typically include muscle testing, massage, joint mobilisation, specialist stretch techniques, IASTM, Kinesio taping, dry needling (medical acupuncture).

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07795 436130

Katie Baggott is a performance and lifestyle nutritionist whose coaching service is bespoke, and tailored specifically to an athlete or client. Sessions include nutritional assessments, body fat and composition measurements, accountability and guidance.

Katie’s qualifications include:

  • BA (Hons) Sports & Recreation Development 2:1
  • BTEC Sport & Exercise Science
  • Precision Nutrition L1

myzone is a new innovative heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It monitors heart rate, calories and time exercising that converts into MYZONE Effort Points (MEPs), with a focus on rewarding effort rather than fitness.

Bryan Steel cycling has its own myzone site and when you register your heartrate monitor please use STEELUK00 license facility code to join the Bryan steel site.

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07960 322216

Bespoke insoles are 100% custom made to fit your feet, anatomically supporting every contour of your foot. By improving proper foot movement, posture and stability, bespoke insoles can help to improve your performance on the golf course, on your bike, when trekking or simply improve your confidence and stability.

The ordering process:

  • Place an order
  • Receive footprint kit
  • Make footprint and send back using freepost box
  • Receive your bespoke insoles
  • Enjoy!


We welcome you to contact us for more information
about any of our services.