Godfrey Sports has been providing high tech, innovative sportswear to enthusiasts and Olympians for over 30 years. Born & bred in Nottingham, the Godfrey Bikewear custom range has been developed to exacting standards and extensively tested to ensure it meets the demands of cyclists at all levels.

Visit Website
0115 986 4600

First revealed in 2012, Stages’ first power meter combined simplicity, accuracy, user-friendliness, wider compatibility and incredible value to bring training with power to every rider.

Since then, Stages can count three Tour de France and one Vuelta a Espana victories in its palmarès along a host of other podium-topping results while working with Team Sky. Meanwhile, the brand has also continued to innovate with carbon and dual-sided power meter designs and its next-generation Dash head unit.


Racing Club

The new social race team supporting British riders to compete at the best Granfondos in Europe. Suitable for strong amateur riders, the race club was born from Team GB at the UCI Granfondo Worlds wanting to ride & race together more throughout the year.

Led by double Olympic medallist Bryan Steel and a team of top mechanics & domestiques, this is your chance to race with like minded riders at classic events including Mallorca 312, Etape du Tour, Strade Bianche & more…

GB Racing Club is for elite amateur riders and is by invite or application only to ensure our team is of similar ability. If you have qualified for the GB Team at the UCI World Champs you qualify for the team. Please apply below and our DS will get back to you soon. Membership for the year is £199 and includes a race jersey and bib shorts as well as a team race bag.

Nix cycles is a small business family bike shop in Sutton-in- Ashfield focused on good customer service.

They deal with servicing and repairs at the highest quality at very competitive price.

As a Bryan Steel member, they offer and best price possible but mainly priority service to members

High quality training camps run by double GB Olympic Medallist, Bryan Steel and hosted by GCH

Join Olympic cycling legend Bryan Steel for a full week, where you will ride with and learn from Bryan’s extensive experience. Bryan will share his knowledge and skills of riding at the world’s highest level for 17 years so that you become a more effective, efficient, safe and confident rider. Bryan will support you in your goals for the year ahead with a structured and varied week of cycling and recovery strategies all backed up with the usual high standard of hosting from GCH.

TORQ is a performance nutrition and fitness consultancy based in the UK. Employing a number of sport and exercise scientists, TORQ aims to maximise exercise capacity through athletic education, fitness testing and its range of natural, organic and fair-trade performance nutrition products. Commonly known for their rhubarb and custard gels, TORQ’s product range offers optimal flavour and functionality based upon peer reviewed sport and exercise science literature. Supporting the range of products is an inviting fitness consultancy proving you with the information you need excel your performance.

Visit Website
0344 332 0852

myzone is a new innovative heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It monitors heart rate, calories and time exercising that converts into MYZONE Effort Points (MEPs), with a focus on rewarding effort rather than fitness.

Visit Website
0115 7773333

Whether you need socks for running, cycling, skiing or motorbiking, you will find a pair for you. At SockMine, we understand that the smallest details can make the biggest difference. That’s why our range of technical sports socks are specially designed to meet the needs of a specific sport. We’ll care for your feet, so you can care for performance.

Visit Website
01623 441144

bikeZaar offers you the most extensive choice of cycling and triathlon brands and products in one place. You can buy online for home delivery or for collection in a local bike shop. Our site enables you to quickly compare prices, availability and service ratings as well as get all of the latest deals and offers from the whole network of retailers. You can buy from multiple shops and still check-out in a single secure transaction. Shop with bikeZaar and you are helping to support local independent bike shops.

As three brothers, we have been successfully running our family-owned insurance brokers for 15 years. As active members of the cycling and triathlon community, we were frequently asked what the best way to insure bicycles was. We knew that cycle cover on home insurance wasn’t always sufficient, but we were never confident recommending any of the existing cycling-specific policies to friends who owned multiple bikes, trained and raced TTs, criteriums and triathlons, or who were looking to take their bikes abroad. We thought things could be better, so in 2014 we started Yellow Jersey.

Ice ID

Wearing comprehensive ID while out on the road during training and racing makes a lot of sense these days. When you’re unable to communicate to an attending paramedic or doctor, a cycling identification bracelet can mean the difference between life and death if you have any serious medical conditions or allergies. It also means your loved ones can be contacted immediately so they can come to your aid. The Cycling ID range from ICE ID contains critical information that attending medical professionals need to know if they are to attend to you effectively.

Visit Website
07577 065968

ITP Events produce high quality Sportives for a range of riders. Shorter, easier routes provide a great introduction for novices and beginners, whilst the longer, tougher routes provide a challenging workout for the most experienced rider.

Great food at the start and at the feed stops, the friendliest staff and excellent signage ensure the best day out for entrants.

Visit Website
07429 250947

Dolan Bikes is an online bicycle manufacturer and supplier of accessories across all cycling disciplines.

Their bikes can be seen on the road, track and trails and are ridden by amateurs and professionals alike.

They offer a range of discounts across the product range for members of Bryan Steel Cycling Community. Enquire for further details.

Alex is an experienced Soft Tissue Therapist with a background in elite & competitive sport. Alex is currently involved with British Athletics, as part of their therapy team. He has travelled to Europe as part of the medical team to support Team GB.

Alex specialises in soft tissue therapy & sports massage and has a deep understanding of prehab & recovery. Sessions may typically include muscle testing, massage, joint mobilisation, specialist stretch techniques, IASTM, Kinesio taping, dry needling (medical acupuncture).

Visit Website
07795 436130

Katie Baggott is a performance and lifestyle nutritionist whose coaching service is bespoke, and tailored specifically to an athlete or client. Sessions include nutritional assessments, body fat and composition measurements, accountability and guidance.

Katie’s qualifications include:

  • BA (Hons) Sports & Recreation Development 2:1
  • BTEC Sport & Exercise Science
  • Precision Nutrition L1

Megmeister are totally dedicated to designing and developing the most technically advanced, most high performing sportswear and base layers for amateur and professional athletes across a number of sports and pursuits. These include running, cycling, football, tennis, golf, rugby, outdoors and skiing.

Visit Website
07960 322216

Bespoke insoles are 100% custom made to fit your feet, anatomically supporting every contour of your foot. By improving proper foot movement, posture and stability, bespoke insoles can help to improve your performance on the golf course, on your bike, when trekking or simply improve your confidence and stability.

The ordering process:

  • Place an order
  • Receive footprint kit
  • Make footprint and send back using freepost box
  • Receive your bespoke insoles
  • Enjoy!


We welcome you to contact us for more information
about any of our services.